Watch what happens when Heineken asked travelers at JFK to take a leap of faith and change their flight destination with the “departure roulette” board.
This is pretty cool.
Mashable posted an article yesterday about Heineken’s unique marketing stunt at JFK, which challenges airport visitors to abandon their travel plans, press a button and commit to whatever random destination shows up on the board— all in effort to increase their global presence.
Awesome idea, and a fantasy of many (including myself), to show up at an airport, close your eyes, and pick a random destination. It would be killer if they kept doing this and got a couple of people to blog about their experience… Maybe someone unemployed… who enjoys blogging… and beer… Wonder where they could find someone like that…